In most cases, when a company needs to build a Customer Database, the sales managers are the first ones to act:
"We need a dedicated tool for our sales representatives..."
As a result, the company IT department creates a prospect database:
- ... but soon, limitations appear as mobile users need to access the database,
- ... and back-office applications hardly communicate with the database.
To answer these limitations, a Groupware tool is then often installed and connected to the ERP in order to import orders, bills, etc. |
Adequate
